2018 Brand Marketing
Global PR Service / Integrated Branding
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Global PR Service / Integrated Branding
Global PR Service / Integrated Branding
Project Background
GH1933 is a subsidiary of GH inc., both of which were new start-up brands. GH1933 is a promising beauty brand based on essential virtues and aesthetic technology to enhance beauty. GH1933 holds the meaning of “Gilt Heritage + 1933. The name stems from the first South Korean beauty salon which opened in 1933. Focusing on haircare and related products, GH1933 has already entered the global market, showing great aptitude.Our Solution
Eidetic Marketing was responsible for the creative conception of GH1933's brand identity and design. From storytelling aspects to key visual generation, Eidetic Marketing helped create the foundation of the brand since its inception. Beyond consulting, Eidetic Marketing also managed GH1933's website design, social media accounts along with handling global PR through media contacts and press deliverables.